Cool Britannia

Set in the heart of London near to some of the bet tourist attractions in the Country the area around Piccadilly Circus and Leicester Square is a mecca for many thousands of visitors each day. Orbit designed a retail concept that would add value to an underutilized unit to both showcase the ‘Best of British’ and create a setting for souvenirs and related products aimed at the tourist market, and become an attraction in its own right.

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