project type

Bold and vibrant design to deliver trendy vibes for a Central London Hostel

Generator London in Kings Cross is the hostel chain’s flagship location in Europe.

Orbit worked closely with Toronto-based designers Design Associates (DA) on the refurbishment of the building in Central London.

Designed to reflect the city’s street life, reclaimed timber, exposed brickwork and hot-rolled black steel give the hostel an on-trend, industrial feel.

We applied the Generator’s vibrant Brand Standards in the design of the rooms and corridors. DA developed bold concepts for the front of house areas that offer a young and fresh interpretation of London’s beloved icons.

The design also aims to optimise the operation of the hostel to increase revenue and keep staffing costs at an efficient level. Orbit was responsible for the full delivery of the project.

Bold graphics, vibrant patterns and famous British cultural icons come together to capture London's cosmopolitan vibe to inspire and engage the visitors of the hostel.

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